sábado, 27 de abril de 2013

jueves, 25 de abril de 2013

Dancing Queen - ABBA



You can dance, you can jive, having the time of your life 
See that girl, watch that scene, diggin' the dancing queen 

Friday night and the lights are low 
Looking out for the place to go 
Where they play the right music, getting in the swing 
You come in to look for a king 
Anybody could be that guy 
Night is young and the music's high 
With a bit of rock music, everything is fine 
You're in the mood for a dance 
And when you get the chance... 

You are the dancing queen, young and sweet, only seventeen 
Dancing queen, feel the beat from the tambourine 
You can dance, you can jive, having the time of your life 
See that girl, watch that scene, diggin' the dancing queen 

You're a teaser, you turn 'em on 
Leave them burning and then you're gone 
Looking out for another, anyone will do 
You're in the mood for a dance 
And when you get the chance... 

You are the dancing queen, young and sweet, only seventeen 
Dancing queen, feel the beat from the tambourine 
You can dance, you can jive, having the time of your life 
See that girl, watch that scene, diggin' the dancing queen

miércoles, 24 de abril de 2013

Hit the road jack - Ray Charles


(Hit the road Jack and don't you come back no more, no more, no more, no more.)
(Hit the road Jack and don't you come back no more.)
What you say?
(Hit the road Jack and don't you come back no more, no more, no more, no more.)
(Hit the road Jack and don't you come back no more.)

Woah Woman, oh woman, don't treat me so mean,
You're the meanest old woman that I've ever seen.
I guess if you say so
I'm gonna have to pack ma things and go. (That's right)

(Hit the road Jack and don't you come back no more, no more, no more, no more.)
(Hit the road Jack and don't you come back no more.)
What you say?
(Hit the road Jack and don't you come back no more, no more, no more, no more.)
(Hit the road Jack and don't you come back no more.)

well baby, listen baby, don't ya treat me this-a way
Cause I'll be back on my feet some day.
(Don't care if you do 'cause it's understood)
(you ain't got no money you just ain't no good.)
Well, I guess if you say so
I'm gonna have to pack my things and go. (That's right)

(Hit the road Jack and don't you come back no more, no more, no more, no more.)
(Hit the road Jack and don't you come back no more.)
What you say?
(Hit the road Jack and don't you come back no more, no more, no more, no more.)
(Hit the road Jack and don't you come back no more.)

well!!
(don't you come back no more.)
Uhh what did you say?
(don't you come back no more.)
i did not understand it
(don't you come back no more.)
i came to talk it over
(don't you come back no more.)
i thaught we had a better understanding
(don't you come back no more.)
oh baby dont be so chicken
(don't you come back no more.)
you dont want to see me cry x2
(don't you come back no more.)
oh baby it isnt fair
ooh yeahh

'cause I worth it



The meaning of worth it

It all began in 1971, when 23 year old advertising copy writer Ilon Specht was assigned the job to create a campaign for L'Oréal Paris' Préférence hair colour.
At a time when the voiceovers for women's beauty commercials were dictated exclusively by men and women were objectified both in the home and at work, Specht set out to challenge – and indeed, change – the norm. Consequently, model Meredith Baxter-Birney became the first person to say "Because I'm Worth It" when the revolutionary commercial aired that year, finally giving women a voice and an impetus to believe that they have value. It was a call to arms for all women to believe that they owe it to themselves to beautify themselves, not just so they look great but so they feel great too. It was the ultimate self-confidence boost.
As the slogan evolved over the years it went from the "I" in the 70s as emancipated women gained their individual independence, to the "you" in the 90s as a directive to women to empower themselves, until finally recently reaching its pinnacle celebration of the collective value of all womankind: "Because We're Worth It". Diane Keaton sees the importance of this stating, "I have always said it should be "we're" worth it, not "I'm worth it". Because we are. Women are powerful and I mean all women".



WE'RE WORTH IT
L'Oréal Paris' products are at the forefront of technology and innovation and using them is a means through which women are able to enhance their natural beauty, increase their self-confidence and by default their happiness. Forty years on and the signature remains just as symbolic of women's liberation and worth now as it did back then, inspiring women everywhere to not just say, but to believe, "We're Worth It".
We do this with the help some of the world's most beautiful women, of all ages and ethnic backgrounds in the form of our spokeswomen. Working closely with them, we have further spread the word of our slogan and all it's inspiring capabilities. Aimee Mullins, Paralympic athlete, role model and activist, summarises it perfectly when she says, "It's a very powerful and eternal slogan which we can all claim for our own, no matter our age, ethnicity or body shape. If you can remind yourself that you are WORTH investing in, others will treat you that way too". Hollywood actress Eva Longoria agrees, and remembering the slogan from an early age, she muses: "It has empowered me in ways I never knew it would in my life and I am sure it empowers other women all over the world".
Cyril Chapuy, the Global President of L'Oréal Paris International, shared his thoughts on this defining slogan in the company's history: "Because I am Worth It has contributed to [L'Oréal's] success story by creating an intimate relationship with every woman from every place. It has accompanied their emancipation, their independence and their progressive recognition in society... Through beauty."

viernes, 12 de abril de 2013

Are You Smoking More and Enjoying it Less?


This creative slogan was once used by a cigarette advertiser trying to entice smokers of other brands to switch to their product. The slogan was a brilliantly conceived advertising tactic. Almost every smoker who had indulged for a significant period of time would instantly recognize him or herself in the slogan. He or she may even have tried smoking the other brand to recapture the pleasure and joy of earlier days of smoking. But to his or her dismay, even this cigarette failed to deliver that special feeling once derived from smoking. Why do cigarettes seem to lose that special appeal for the veteran smoker? Have cigarettes changed so drastically over the years? No, that is not the problem at all. Cigarettes haven't changed, smokers have. For the longer an individual smokes, the more dependent the smoker becomes on his nicotine fix. In his early days of smoking, the smoker derived much pleasure from the pharmacological action of nicotine. It made him feel alert, energetic, or maybe even had a calming, relaxing effect. It helped in studying and in learning. Sometimes it made him feel more mature, confident, and more social. It pretty much did whatever he wanted it to, depending on the circumstances surrounding him while he smoked it. In these early days, he smoked maybe 5 to 10 per day, usually just when he wanted the desired effect. But gradually, something happens to the smoker. He becomes more dependent on cigarettes. He no longer smokes to solve a problem, to celebrate, or to feel great. He smokes because he NEEDS a cigarette. In essence he smokes because he is a smoker, or, more accurately, a smoke-a-holic. No longer does he get those special smoker highs--now he smokes because not smoking makes him feel withdrawal. Not smoking means feeling nervous, irritable, depressed, angry, afraid, nauseous, or headachy just to mention a few effects. He grasps for a cigarette to alleviate these symptoms, all the time hoping to get that special warm feeling that cigarettes used to give him. But, to his dismay, all that happens is he feels almost normal after smoking a cigarette. And 20 minutes later the whole process starts up again. Once he quits smoking, life becomes nice again. No longer does he go into withdrawal 20 to 80 times per day. He can go anywhere any time he wishes and not have to worry about whether he will be able to smoke at his needed intervals. When he gets a headache or feels nauseous, he knows he is coming down with an infection, not feeling the way he does every day as a smoker from too much or too little smoking. In comparison to his life as a smoker, he feels great. But then something insidious starts to occur. He begins to remember the best cigarette he ever had in his life. It may be one he smoked 10, 20 or maybe even 40 years earlier. He remembers that special warm feeling of that wonderful cigarette. If he thinks about it long enough, he may even try to recapture the moment. Unfortunately, however, the moment will recapture him. Once again he will be in the grip of an addiction which will cause him to be smoking more and enjoying less. This time he may not get off. This wonderful cigarette will cost him his freedom, his health and eventually his life. Don't make this mistake when you quit. Remember how cigarettes were the day you stopped, for that will be what they are like the day you go back, no matter how far apart those two days are. Remember the way they were and - NEVER TAKE ANOTHER PUFF!
Joel © Joel Spitzer 1989
http://www.whyquit.com/joel/Joel_01_11_enjoying_it_less.html